Mid-tier marketers not measuring impact

A recent study on Australian mid-tier companies by marketing services business Salmat found that one quarter of its participants do not measure their marketing results.
Marcoms News B2B about 4 hours ago

Vertical Hold ventures Behind The Tech News

Adam Turner and Alex Kidman’s weekly Vertical Hold podcast has rebranded as "Vertical Hold: Behind The Tech News” to emphasise the show’s deeper examination of important tech stories.
Media News TECH about 8 hours ago | 1 comments

Sadauskas leaves iTnews for Six Degrees IR

Andrew Sadauskas has departed iTnews for a new role at Six Degrees Investor Relations, with Ry Crozier stepping into an expanded role as a result.
Media News TECH 2 days ago

Entries open for 2017 IT Journalism Awards

MediaConnect is delighted to announce that this year’s IT Journalism Awards will be held on May 12, back at Luna Park, Sydney and boasting two new awards.
Media News TECH B2B B2C 5 days ago

PR wins: International webcasting marketers ON24 score Australian gig

Agent99 PR has taken on the role of introducing global webcast marketing company ON24 to the Australian digital marketing landscape.
Marcoms News B2B TECH 7 days ago

History will be Kind scores another gong

History Will Be Kind has continued its rapid ascent by winning the AdNews PR Agency of the Year.
Media News B2B B2C TECH 13 days ago

Former Deloitte comms boss joins FCR

Vessa Playfair, a former long-time head of corporate affairs and communications at Deloitte Australia, has joined forces with financial and corporate comms consultancy FCR.
Marcoms News B2B 13 days ago

How learning from the past can help drive business growth

Marcomms professionals spend a huge deal of time looking at the future, but they should start realising the great value found in the past.
Marcoms News B2B B2C 13 days ago

Pauli leaves El Reg behind for Telstra infosec gig

The Register’s security reporter Darren Pauli has departed El Reg to join Telstra working in a security threat intelligence role.
Media News TECH 14 days ago | 2 comments

Myf Warhurst & Zan Rowe launch new podcast

From today, listeners and fans of music journalists Myf Warhurst and Zan Rowe can hear the duo discuss music, art, and life every Friday in a brand new Double J podcast, titled BANG ON.
Media News B2C 19 days ago

Claire Robinson joins Yahoo7 PR team

Claire Robinson has joined the Sydney offices of Yahoo7, following the publisher's appointment of her to the position of corporate communications and public relations manager.
Marcoms News B2C 19 days ago

Bacardi-Martini appoints Ogilvy PR

Bacardi-Martini Australia Pty Ltd has appointed Ogilvy PR Australia as its public relations agency of record to work across a number of its brands.
Marcoms News B2C 20 days ago